Blogs and forums have been warning for some time that many companies have embarked on social networks without having pre-planned marketing strategy in them, just to be, because other companies in the sector have done before . And if this is serious, and may have adverse consequences for the brand or product being promoted (bad reputation on-line, for example, not properly interact with the fans or followers), it is much more than failing to ensure that it is complying with the laws applicable in each case.
far we do not discover anything they did not know. What you guys are interested in knowing what standards must be met, what can be done and what is forbidden. In the following days, I'll be writing about this particular post.
Let me now give them a first advice. In social networks, as in the joke, the important thing is organization. What does that mean? Basically, not dropping headache, and pursue policies, style manuals and contract documents governing the role of the person responsible for standing up for your online business.
Obviously, if you are a professional or self, or the service it intends to sell is his name (for yourself what's become the best brand name), we can dispense with formal contracts and procedures, approved and sanctioned by management. But when it comes to a third party acting for a company to a brand or a product in a network, I recommend that you do not overlook the signature of a specific contract governing under what conditions will this activity, either through a service agreement (with an external communications company, for example), either through specific clauses in employment contracts of the Community Manager procedure. This contract complemented by a style manual or a policy on social networks, whose compliance is in force the person acting as spokesman in the company network.
Why I recommend this? For the simple reason that if do not set clear written obligations manager to speak for your company on Twitter or Facebook not be held liable or disciplinary action if acting in an unfair manner or little diligence.
It should inform them of details such as information about the company can make available to the public networks, issues that can not be addressed in any case, the answers / solutions to be provided to fans and followers and those problems should be referred to others or who need supervision from a superior before answered, custody of the access codes, if they can establish a more direct relationship with customers / clients with whom they interact, how they identify themselves, if they can work for competition or speak in their own Twitter or blog of their work, etc ...
In short, just so they must plan your strategy carefully on social networks, have of creating an internal protocol to set the "do and do not" on the network and is clearly prohibit illegal activities such as:
- The collection of e-mails from users without permission
- The collection of e-mails from users without permission
- Sending emails advertising has been obtained through a Fan Page or Twitter without giving the user the opportunity to object to receive
- The Plagiarism of content created by others previously
- The use of images that are copyright
(...)
More tomorrow. I go to sleep.
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